A self-hosted tracker sitting between the ad platform and the money. Cost, revenue, profit and ROI on one board with the click and conversion evidence underneath — and the database on your own infrastructure rather than a vendor's.
Platform reporting says what the platform wants to be credited for. Network reporting says what the network admits to. This is the number both get measured against.
One report engine, forty ways to group it — campaign, ad set, ad, state, hour, day of week, age, gender, device, placement and any of twenty sub-IDs. Winners are flagged 🔥 the moment a row clears the ROI bar on real conversions.
Self-hosted is not a preference here. Tracking data is the record of what you spent and what you earned — the asset a competitor would most like to read and a vendor is most able to lose.
Connected tokens report as a count and spend shows its last sync time. A token that quietly expires makes a losing day look profitable, and that failure mode is silent everywhere else.
Bot traffic inflates clicks and destroys every derived metric downstream. Whether it counts is a switch, so the same range can be read both ways.
A phone call, a form fill and a sale are counted as different things. Collapsed into one number they produce a CPA that means nothing across mixed campaigns.
The raw rows behind the totals stay queryable. When a number looks wrong, the individual clicks and the postbacks that actually fired are there — arguing with a network is a different conversation when you have the log.
Browser-side and server-side events sit in one place, which is the only practical way to work out why the platform's count and yours disagree.
Pages and domains are registered entities, so landing-page clicks and CTR are attributed per page. A campaign that looks mediocre is often a good ad pointed at a bad page, and that is invisible if the page is not tracked separately.
Conditions you set operate on campaigns overnight and at weekends, which is precisely when unattended spend does its damage.
Cost, revenue, profit, ROI, conversions, CPA and EPC over impressions, clicks, link CTR, link CPC, landing-page clicks, landing-page CTR and CPM. Enough to diagnose where a funnel breaks, on one screen, without building a report.
Pay-per-call tracking and routing — tracking numbers, live call routing to buyers, attribution back to the ad, payouts by duration.
→ LRReal-time ping/post lead auction — sell website and AI-call leads to buyers.
→ MBIA world-class media buyer reviews the account for any date range and hands back a plan you can execute.
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