Pay-per-call is a media buying channel with its own plumbing: numbers, routing, buyers, payouts, recordings. The standalone pay-per-call platforms sell that plumbing as a separate subscription and a separate login. This is the same machinery built into the platform, so a call is tracked, routed, paid for and attributed in the same place as the click that produced it.
Local and toll-free numbers issued per campaign, per ad, per landing page or per publisher. Number pools swap the displayed number per visitor, so a call is tied to the exact click, ad and keyword that produced it — not to a campaign in general.
Each incoming call is matched against your buyers in real time — vertical, caller state, hours of operation, daily and concurrent caps, and what each buyer pays — and connected to the one that pays most and can take it. Real-time bidding across buyers when more than one wants the call; a fallback buyer so nothing rings out.
Buyer payout and publisher commission are set per target: minimum duration, business hours, repeat-caller windows, converted-on-buyer-side postbacks. What a call is worth is decided by the rule you configured, and the ledger shows the rule that fired.
Optional press-one, language and qualifying prompts screen callers before a buyer is charged, so a wrong number never becomes a dispute and a qualified caller reaches the buyer faster.
Caller number, duration, buyer, payout, ring time, recording, disposition — kept per call and searchable. A buyer contesting a call gets the recording, not a recollection.
A converted call posts back into the campaign tracker as a conversion with its payout, on the exact ad and creative that generated it. Calls and clicks are reported in the same ROI, not in two dashboards that never agree.
Give publishers and affiliates their own numbers and their own reporting; cap volume per publisher; block repeat callers, short calls and known-bad numbers automatically before they cost anyone money.
Self-hosted tracker — campaigns, spend, revenue, ROI, conversions. Light or Dark theme available.
→ LRReal-time ping/post lead auction — sell website and AI-call leads to buyers.
→ MBIA world-class media buyer reviews the account for any date range and hands back a plan you can execute.
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