Every account has the same problem at the end of a week: the numbers are all there, and the decision still has to be made by hand. This reads the whole range — campaigns, ad sets, creatives — and comes back with a decision, the reasoning, and a button that carries it out.
It opens with what the range actually earned and which campaigns carry it, then names what to scale and what to cut. Each call is argued from the numbers that produced it — spend, ROI, cost per acquisition against the account average, frequency — so the recommendation can be disagreed with on the evidence rather than taken on faith.
Production spend on UGC and creative is entered for the range and weighed into the analysis as real marketing cost. A campaign at thirty percent ROI on ad spend alone can be break-even once the creative bill is in, and that is the number the plan is built on.
Recommendations arrive as a checklist. Tick the ones you agree with and they run live on Meta through the same engine the rest of the platform uses — pause, activate, budget increases. Anything that needs a human is marked MANUAL and never pretends otherwise.
The review looks for what the winners have in common — the angle, the format, the shape of the headline — and says what the next batch should test. That is the part a report cannot give you and the part that decides the following month.
The analysis runs on the same filtered data as the tracker, so spoofed clicks and crawler traffic do not talk anyone into scaling a campaign that never had real visitors.
Self-hosted tracker — campaigns, spend, revenue, ROI, conversions. Light or Dark theme available.
→ CALPay-per-call tracking and routing — tracking numbers, live call routing to buyers, attribution back to the ad, payouts by duration.
→ LRReal-time ping/post lead auction — sell website and AI-call leads to buyers.
→