A real-time ping/post auction for the leads the operation generates, plus the commercial machinery around it: buyer performance, a ledger, a review queue, returns and billing.
Buyers are polled the moment a lead lands and the best bid takes it — inside the time it takes the thank-you page to render.
A fixed buyer pays a fixed price forever. Pinging every buyer on every lead means the price is discovered per lead, and a buyer who quietly stops being competitive stops winning automatically.
Average ping time is displayed in milliseconds per buyer, alongside worst case. The buyer whose endpoint is slow enough to lose you leads is identified rather than tolerated.
Attempts against acceptances shows who is cherry-picking. A buyer with a high bid and a low accept rate is worth less than their price suggests.
Rejections and credits are recorded against the buyer and the campaign that produced them, so a buyer who returns aggressively is visible in the margin rather than only in the invoice.
What is owed is derived from what was actually sent, in the same place that sent it — rather than reconciled monthly against someone else's spreadsheet.
Leads can be held for inspection instead of posted blind, which matters the first week a new source is live.
Leads, sold, revenue, cost and profit sit per offer — bathroom, windows, roofing, siding, HELOC, Medicare, debt relief and the rest — so volume decisions are made per vertical instead of on a blended average that hides the losers.
Endpoint count, config version, queued writes and uptime are in the header. A routing system that is silently backed up is losing money in a way no lead report will show.
Self-hosted tracker — campaigns, spend, revenue, ROI, conversions. Light or Dark theme available.
→ CALPay-per-call tracking and routing — tracking numbers, live call routing to buyers, attribution back to the ad, payouts by duration.
→ MBIA world-class media buyer reviews the account for any date range and hands back a plan you can execute.
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