A read on what a market is publicly running, taken from the Meta Ad Library. Search a niche or an advertiser, filter it down, and study the creative and the messaging as a set rather than one ad at a time.
The longest-running ads are surfaced as a metric. Nobody keeps paying for an ad that loses, so longevity is the closest thing to public performance data — and it is more informative than how good an ad looks.
Transcripts turn a video library into a body of scripts you can actually study, which is a different kind of research from watching them.
Ads found, unique advertisers and the video-to-image split size a category up front — whether it is three players and a thousand ads or a hundred players testing lightly.
Cards for reviewing creative, a table for comparing advertisers. The question 'what angles are running' and the question 'who is committed here' need different shapes.
Filtering to what is live right now separates the market as it is from the market as it was, which is most of the value of a public archive.
Narrowing by media type or by affiliate signals turns a pull of hundreds into a short list.
Recurring searches are kept, and a whole result set can be run through an audit prompt rather than read ad by ad.